In the business world, guesting the costumer needs and wants is clearly unnecessary. Specially when you create a product to compete with the other competitors. Being an entrepreneur, there are many ways on how to know or meet the needs of your target market. One of these is by probing.
We all know that every one of us have different tastes, perceptions, needs and wants. Probing is one way to reach the target markets and of getting their information through interview. This can be done via internet. Through this, the interview will be done faster or immediate than conducting it personally. Aside from that, it will also lessen the Management’s cost since they don’t have to travel and travel just to reach the target market and conduct the interview. But of course, they must know first if who will be their target market to be more faster.
After getting the informations needed, the management will now then create the product then try to meet the informations being gathered from the costumers. The 4P’s (product, price, place, promotion) is very important in this process to be able to compete with the competitors and get their attentions to inform them the existence of the product. As to promote the product, location is also very important. The product must be accessible to the target market because consumers will prefer to purchase a product that are accessible to them aside from the price, quality, and brand of the product. Management should be knowledgeable not just on products but also in the needs of every consumers and their wants because it will be useless if the management will promote or make a product that doesn’t meet the needs of the costumers.
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