E –commerce And E – marketing

Image

Consumers don’t want to waste their time, money, and effort for nothing. And this is one of the reasons why E –commerce and E –marketing exists. This two are sometimes use by the other interchangeably though both of them are engaged in business activities online. Now let’s talk about E –commerce and try to differentiate them.

E –commerce

 

In the business world, you must be flexible with the environment especially in the global market. According to the book of retailing, “consumers’ should be called as prosumers”. It is because consumers’ are very sensitive with their environment and of course, the product. They are aware in the evolution of the technology as well as the services being offered by the firm. They want to have what are the latest products or issues globally. That is why, being an entrepreneur, you must go with the flow.

E –commerce includes all types of electronic business transactions like buying and selling of the products without the use of paper. Through this, transactions can be made easier especially on the part of the consumers. Products are more specific in terms of its feature, advantage and benefits of various products that are segmented accordingly.  Moreover, costumers will also be informed on the manufacturer’s history or image for them to be also aware that the certain company is reliable.

E –marketing

Now let’s talk about e –marketing.

Since e –commerce are more on business transactions, e –marketing is also one of the activities engage in business but it is to enhance or influence the prospects to visit on a certain website and possibly purchase on the said products.

Example of e –marketing is creating an advertisement or promoting the product by hosting on the other site or being a server. It must be creative in many ways must create something that will stick in the consumers. It must also provide all the information needed by the customer as they inquire, unlike e –commerce that simply states the fab (feature, advantage, benefits) of the said product.

The main goal of e –commerce and e –marketing is simply to satisfy the needs and wants of the customers and builds a harmonious relationship with them. Through the use of internet, business transactions are made easier not just in our market but in global market. By just browsing and clicking on the net, you’ll receive what product you need and what product you want with the corresponding price.